Brand Strategy & Visual Communications

Building meaningful relationships between luxury brands, celebrities, stylists and key opinion leaders to maximise brand visibility and cultural relevance.

I have coordinated VIP dressing, celebrity seeding, and stylist partnerships for internationally recognised fashion houses including Lanvin, Giorgio Armani, ERDEM and KCD London. My work has involved managing sample requests, overseeing custom look projects, coordinating international shipments, and ensuring seamless communication between brands, stylists and media contacts. Working across Fashion Weeks, awards seasons and editorial opportunities has strengthened my ability to operate within fast-paced luxury environments while maintaining exceptional attention to detail.

Managing luxury showroom operations and ensuring every collection is presented with precision, efficiency and care.

From daily showroom coordination to Fashion Week logistics, I have managed sample trafficking, inventory organisation, press loans and international shipments using Launchmetrics and Fashion GPS. My experience includes coordinating over 50 weekly VIP and editorial requests, maintaining accurate sample tracking, and supporting showroom teams to deliver an exceptional experience for stylists, editors and VIP clients.

Helping brands communicate a consistent and aspirational identity across digital, social and experiential touchpoints.

Alongside my experience in luxury PR, I have developed and executed social media strategies, content planning and brand communications for both emerging businesses and established fashion brands. Through my work with The Modernists and my current role at Dresscode Paris, I contribute to community management, digital storytelling, marketing activations and client presentations, ensuring that every communication reflects the brand's positioning while strengthening audience engagement.

Creating strong connections between brands and the fashion media through strategic press coordination and editorial communications.

My experience spans international press offices in Paris and London, where I have coordinated editorial requests, organised press appointments, monitored media coverage and prepared PR reporting. Working closely with editors, journalists and fashion publications has provided me with a deep understanding of how luxury brands build visibility through thoughtful editorial relationships and consistent communication.

Supporting the planning and execution of luxury events that create memorable experiences and meaningful brand connections.

I have contributed to fashion shows, boutique openings, VIP presentations and marketing activations, ensuring every operational detail is delivered to the highest standard. My responsibilities have included guest coordination, VIP logistics, event preparation, showroom presentations and activation planning, always with a focus on delivering seamless experiences that reflect each brand's identity and values.